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Let Me Say What Every PR Person Thinks: “The Message Has No Clothes”
There. I’ve said it. Taking liberties with the Hans Christian Andersen emperor story, why do professional communicators continue to worship the message? Every PR agency offers a messaging workshop....
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The Most Undervalued Skill in Corporate Storytelling
I met with Peter Lewis over a cup of joe yesterday morning to discuss a storytelling workshop that we’ll be tag-teaming on soon. We went through the exercise of comparing notes on the storytelling...
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Speaking of Storytelling
I took the “story” on the road during the month of May. As a closet introvert, I make a conscious effort to push myself beyond cubicleland. Here’s a snapshot of how May played out. UnGeeked Elite in...
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Tag-teaming With Pete Lewis On Storytelling Workshop
I’ve known Pete Lewis for some time, going back to his days laying the groundwork for how The New York Times covers technology. After Pete moved to Fortune to practice long-form journalism – or at...
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Breaking News from The Wall Street Journal: The Word “Innovation” Has Begun...
Really? Here’s the lead from the story. “Got innovation? Just about every company says it does. Businesses throw around the term to show they’re on the cutting edge of everything from technology and...
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Dénouement, Quest for Science in Business Storytelling and The Economist...
The grab bag returns with a trio of takes. Dénouement in Business Storytelling Our workshop on storytelling techniques discusses dénouement, the French word that means to undo or untie the knot. For...
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Does the Executive’s LinkedIn Profile Hurt or Help Your Media Relations Effort?
In preparing for a storytelling workshop in Asia last week, I spoke with six different journalists from blue-chip properties like Reuters and The Next Web. I asked a simple question – How do you...
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Storytelling Alone Won’t Advance Business Communications
I conducted a storytelling workshop last week. Yes, the objective for the session was to help this corporate PR team apply the concepts of storytelling in business communications. But I’m hoping for...
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Does Your U.S. PR Plan for 2014 Need a China Strategy?
With business publications ranging from Fortune to The Economist devoting seemingly endless cover features to China, companies have gotten the memo that it behooves them to establish a China strategy....
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What the Hell Does the PR Guy Know About Journalism (Take II)?
Apparently, the five posts on our journalistic brothers last March didn’t deliver enough to data answer this question. In an attempt to tilt the scale in my favor, I’ve curated another round of posts...
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Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops
One of the best parts of my job involves conducting storytelling workshops. It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting”...
View ArticleHere’s What Your High School English Teacher Meant by “Show, Don’t Tell” in...
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Business communicators can take lessons away from all forms of storytelling....
View ArticleThe Best Obituary I Have Ever Read
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As a student of business writing, I don’t turn to obituaries for inspiration...
View ArticleAvoiding the Unkindly Cut in Business Writing
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I don’t smoke. I rarely drink more than two Old Fashioneds at a sitting. If I...
View ArticleWho Moved My Story?
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. After conducting our storytelling workshop over the years, a certain theme has...
View ArticleThe Person Behind “Storytelling for Leaders”
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It seems like 90 percent of human beings aspire to: Lose weight Get rich Tell...
View ArticleEight Narratives That Take You Behind the Storytelling Curtain
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Conducting our storytelling workshops never gets old. It’s energizing to help...
View ArticleApril 18 Talk Puts Storytelling Under the Light Bulb
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I consider myself more of a writer than a talker (though my mom might...
View ArticleOne of the Best Examples of Nonfiction Storytelling Comes in the Form of an …...
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As a student of business writing, I don’t turn to obituaries for inspiration...
View ArticlePeople Have Misunderstood the Meaning of Storytelling (PRWeek)
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve strived to be the cobbler’s kids who actually do have shoes. In...
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